Quote:
Originally Posted by Xenon
The only cars that actually sell without incentives are hybrids, Hondas and Porsches.
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Ehh, wouldn't go that far. Currently sold out of Corolla's, Yaris. (No rebates and they sell at Sticker). We're also sold out of HHR's and down to 3 Cobalts, which has an incentive. Right now from sitting here on the frontlines I've gotta be honest with ya and say that people we're seeing right now have no loyalty whatsoever to any brand. They want a cheap vehicle good on gas - point blank. We've had people buy Cobalts because we had no Corolla's. Same with Yaris people flipping to Aveo.
Availability right now is the key. We're selling in-bound unbuilt vehicles at the moment as are most dealerships in our zone. Again - with no loyalty to any brand. Appeal - shmeal... does it save money on gas and is it cheap? That's what the consumer wants.