Quote:
Originally Posted by vsd
Go to any Toyota dealer and find one sitting on a dealer lot...o wait, you won't, because all the hybrids are sold out, and there's an ever growing wait list to get one. The only reason sales are down is because Toyota can't make them fast enough, and a lingering battery shortage.
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OK, so let's just postulate that there is unmet demand for Toyota hybrid product.
Looking below, are you saying this is just a massive failure at the Toyota Corporate level?
For JUNE 2007 here is what Toyota said in their JUNE sales press release
Quote:
TMS Hybrids < all numbers dsr% adjusted in this quote only>
TMS first-half hybrid sales totaled 146,536 units, an increase of 69 percent over the same period last year.
In June, TMS posted sales of 27,382 hybrid vehicles, up 46 percent over last June.
Toyota Division posted sales of 25,689 hybrids, up 48 percent over the same period last year.
Lexus Division posted sales of 1,693 hybrids, an increase of 15 percent over last June.
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Here is the same for JUNE 2008'S results and press release.
Quote:
TMS Hybrids
TMS first-half hybrid sales totaled 145,159 units.
In June, TMS posted sales of 17,806 hybrid vehicles.
Toyota Division posted sales of 16,330 hybrids for the month.
Lexus Division posted sales of 1,476 hybrids in June.
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So, some other numbers.
Toyota and Lexus HSD sales are down
-9,576 ie -34.97% - (June 2008 vs. June 2007) with fuel at or over a national average of 4.00$/gallon for the
month of June.......and industry sales down
-18.3% when measured the same way.
Also worth noting since a significant majority of Toyota Lexus HSD product ( 2/3s each ) is an automobile and that the 'number' for the industry in June 2008 is only
- 7.3% for autos only. This is all the more significant when one considers how many have been traditionally the Prius, and the Prius/Camry hybrid.
Heck, HSD is
below the entire Truck/SUV segment performance of
-28.4%