Quote:
Originally Posted by SierraGS
As my manager told me when I was in the business, "all buyers are payment buyers - some in one payment; some by the month".
Most buyers have a predetermined "range" they are looking at and stick with it.
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It's because advertising - especially for low-mileage, large down payment leases - has conditioned buyers to look only at the payment amount.
I spoke with a dealer on Monday about a price quote for a new CTS. I am smart enough to figure out what the payment will be - I just need to know what the selling price and interest rate will be. But instead, he gave me payment amounts. When I asked how much off MSRP he was giving me, he was like, "oh, about a thousand or so." Thanks, that's really helpful, and really helps comparisons.
The thing that really bugs me (and BTW my dad is in the used car business) is when dealers advertise things like "new Durango, just $16,995" but then in the very fine print, it's $4,500 cash or trade, not to mention the military, new graduate, owner loyalty, etc., etc. discounts stacked. But sorry, if I'm giving you $4,500, you're not really giving me the vehicle for $16,995.