Quote:
Originally Posted by HVM
Don't turn Opel into Saturn, but into Pontiac. This plus the Holden sourced G8 model range will turn Pontiac into the volume leader within P-B-G. Then you don't need to worry about a GMC volume much. So you will have a known brand with lots of dealers to chase Mazda, Subaru and such. Well then you can starve Saturn to death. For example use the Insignia to be the next G6 and leave Saturn current Epsilon I Aura.
Sell Hummer.
Sell Saab.
In the end you will end up with three channels:
Chevy
B-P-G in the middle
Caddy
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This actually sounds good. I believe that Saturn would make a better "Green" brand, and it helps that it was always known for being frugal. I can't understand how these auto companies expect to change a brand into something that it wasn't, and isn't overnight. Another option for Saturn would be to have it be fleet only, so that the rest of the brands aren't bothered with lower resale values.
Chevy: for the masses
Buick:entry level luxury, but not over the top luxury, its the next step after Chevy
Pontiac: entry level performance, with sporty intentions
GMC: truly professional grade
Cadillac:flagship brand of GM