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4.4 Liter Supercharged Northstar
Join Date: Aug 2007
Drives: The bailout pkg
Posts: 2,372
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Re: Toyota Corolla, Matrix, and Camry losin' their A.p.p.e.a.l.
And this reads well the same way.
Top half of the same Press release.
Quote:
AutoPacific Announces 2008 Ideal Vehicle Awards
Porsche Top Premium Brand, Ford Top Mainstream Brand, Mercedes-Benz S-Class
Top Vehicle, Lincoln Navigator Top Truck
TUSTIN, Calif., June 30 /PRNewswire/ -- An "ideal" is defined as an
excellent or perfect example.
In the annual Ideal Vehicle Awards (IVA),
announced today by automotive research and consulting firm AutoPacific,
owners rate their new 2008 model year cars and trucks by how closely they
come to their ideal, as measured by 15 key vehicle attributes.
The cars or
trucks that owners would change the least are the most ideal.
The conclusion to be drawn from AutoPacific's IVA results is that
carmakers that best understand their customers create the vehicles that are
ideal for their core buyers.
There are twenty-eight segment winners and overall winners for premium
brands and mainstream brands.
The top-rated premium brand overall is Porsche, out-scoring Jaguar and
Buick for the most ideal premium vehicle brand honors.
The top-rated
mainstream brand is Ford, out-scoring GMC for top mainstream brand results.
The top-rated vehicle (and top-rated car) is the Mercedes-Benz S-Class,
a Premium Luxury Car.
The second and third top-rated cars are from Ford
Motor Company -- the Mercury Sable and the Ford Taurus, both in the Large
Car category.
The top-rated truck is the Lincoln Navigator, a Premium
Luxury SUV, closely followed by the Ford Taurus X, a Large Crossover SUV,
and the Ford Expedition EL, a Large SUV.
Ford Motor Company leads the industry with a total of fifteen segment
winners (including three for Volvo).
General Motors has six segment
winners.
Ford won no less than five sport utility vehicle categories with
Expedition EL, Taurus X, Edge, Escape, and Lincoln Navigator.
Including eight ties, of the twenty-eight Ideal Vehicle Award (IVA)
categories, American brands have twenty segment winners, European brands
have nine, Japanese brands have six and Korean brands have two winners.
The top-rated product segment is Large Crossover SUV, confirming that
Americans continue to value large, comfortable vehicles suitable for
suburban driving and longer distance highway cruising, but without the fuel
consumption of heavier, traditional SUVs.
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__________________
" 123"
" 1-2-3, oh, that's how elementary it's gonna be -"
"There's class warfare, all right, but it's my class, the rich class, that's making war, and we're winning." --Warren Buffet, June 2008
Last edited by AMERICA 123 : 06-30-2008 at 01:53 PM.
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