[killerrd2]

Originally Posted by guitarlix

GMC could work if you could make it just a HD division. Saturn could work if you stopped trying to sell products in segments that GM already covers and offered something unique like all diesel or all hybrid powertrains.

I'm very different from many of you in that I believe Hummer should actually stay. However, it can only stay if it's market properly as a luxury brand. You can't buy the Hummer image anywhere. It's unique, it has brand equity and it stands out. In Hummer's case, you have a product issue though. None of the products are truly world class. Even with the new interiors, they're not where they need to be.

Pontiac seems to be a diminishing brand by the day. Buick can work in between Chevy and Cadillac but for that, Cadillac would have to move slightly more premium and have more to offer at the top end.

Now if you're just going to dwindle down each brand to 3-4 products just so that they don't overlap with each other and then sell them all as one "channel", you're just shooting yourself in the foot and won't really get anywhere. If that's the strategy that GM's going to use, you can start shorting stocks today. No matter how you do it, you can't have these many brands in America if you can't position them appropriately and support with necessary marketing.

Great ideas! I especially like the "all hybrid" or "all HD" idea.
I think Hummer could work as a branch arm of GMC to keep the Hummer name equity.

Cheers!