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Old 06-30-2008, 11:59 AM   #42 (permalink)
vanshmack
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Re: GMI Exclusive: Some GMC Product Programs Bite the Dust

Quote:
Originally Posted by SUPERBADD75 View Post
GM could easily drop GMC and its redunadant products. fuel prices are going to lower truck sales dramatically, and it just doesn't make sense to have a truck only brand in that environment. drop GMC and let Chevy sell all of the large trucks, Cadillac can sell luxury trucks and crossovers (the Yukon Denali directly competes with the Escalade anyhow, that's stupid.), and kill any other overlap. it's a great idea, and one that's been a long time coming.

Agreed. It's not 1999 anymore. Back then, it would have been stupid drop GMC, but with gas prices on their current trajectory, it makes no sense to have a truck-only line that competes with Chevy.

Since GMC has always been a "a Chevy truck, only a little nicer", perhaps after killing GMC, GM could do more to differentiate the LTZ trim level from the rest of the line, maybe adding a GMC-style bar-grille with a big bow tie on it, something to give it some Denali flair.
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