[zete]

Buickman, the tone of your suggestions is just right. It's neither defensive nor offensive, simply factual and many of the ideas are ones that could be implemented quickly. I also like how short and sweet each one is, which is great in our sound bite culture.

I will attest to the fact that loyalty to GM does not seem to get any type of benefit. I like the fact one of your points addresses this. GM is effectively saying we'd rather you leave and come back than if you stay. Rather silly.

In fact, the loyalty could be something as simple as providing an extra year or two of warranty -- maybe pushing the bumper-to-bumper to 5 years to match the engine and drivetrain for those GM customers that remain loyal. Some may figure it costs GM money, but when you see GM putting down $1k as conquest cash an extra 2 years of warranty would not cost GM $1k/retained sale -- especially if their cars are now truly well built as they won't be coming in for that service. And the advantage of the extended warranty for loyal GM customers is that it truly costs GM very little. For those cars that have no problems it actually will cost them $0.

I do hope someone at GM listens to your comments as they're phrased much better than I've ever seen before.