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Re: Is the GM Card Worth It?
I agree also. I still use my GM card for purchases every month, but I stopped using it for ALL my purchases (which I used to do) and have started to use a couple other cards.
To me the biggest point you made is to simplify things. Card earnings are Card earnings, let me use them whether I use the GMS discount or not..or other incentives or not. Also, if you want to limit redemption allowances...make it the same for all vehicles.
A good program becomes a bad program when instead of keeping it simple, companies simply keep adding more and more options and more and more restrictions. (Kinda like the U.S. tax code, isn't it?)
Why not something like this? Make earnings 5% across the board. Cap redemption allowances at $1500 per vehicle, but with no exceptions (and can work with any other promotion). For people who have 4,5, $6+ thousand dollars in earnings...how about a 'one time' option to allow them to use those earnings on certain vehicles now (trucks or SUV's GM is having trouble moving...cars late in their model run, like a Grand Prix, Impala, etc?)
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