Quote:
Originally Posted by BigAls87Z28
Fact. As Saturn mimics Opel, and Holden mimics Opel, its only a matter of time before (if Holden and Pontiac continue to share vehicles) that Saturn-esque looking cars show up in Pontiac dealer showrooms.
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Well, Pontiac could very well live along getting rebadged Saturns(Aura, Corsa, Astra) , no? + G8, Solstice and Vibe. Killing Pontiac or Saturn would be risky and in the short term it would mean losing money and market share which GM doesn't really need now.
So, for now, a good option would be to give Pontiac rebdaged Saturns having twin grilles of course. Brand image could be built by the way of advertising. For Pontiac, there should be advertised G8 and Solstice and a GXP version of Aura. Saturn instead should be promoted as a green brand - Aura hybrid, Vue hybrid - forget about red line.
It could also be a test to check which brand has more potential having similar products and in the long run if one proves to be redundant(Pontiac) or doesn' meet expectations(Saturn), then kill one(which would be sad).