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Re: Toyota Corolla, Matrix, and Camry losin' their A.p.p.e.a.l.
Quote:
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Originally Posted by JD Powers Press Release
APEAL complements the J.D. Power and Associates Initial Quality StudySM (IQS), which focuses
on problems experienced by owners during the first 90 days of ownership. APEAL examines how gratifying a
new vehicle is to own and drive, based on owner evaluations of 10 measures, encompassing more than 90 vehicle
attributes. Over the years, vehicle models achieving high APEAL scores have been shown to benefit from faster
sales, reduced need for consumer incentives and higher margins on each vehicle sold.
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http://www.jdpower.com/corporate/new...df/2008078.pdf
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Of all the properties which belong to honorable men, not one is so highly prized as that of character.
Henry Clay
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