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Re: Toyota Corolla, Matrix, and Camry losin' their A.p.p.e.a.l.
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Originally Posted by plane
That depends.
It's a different market now.
There are several other brands can slide in immediately as direct replacements.
If I can buy a Malibu with better styling, equivalent safety and 10% better fuel economy at a lower price, I just might do that.
Not to mention the Saturn Aura, Honda Accord, or similar offerings from other manufacturers.
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Exactly.
Depending on how you want to score it, GM and Ford did the best in this segment - either way as 1 and 2 or 2 and 1.
GM's Saturn Aura and Chevrolet Malibu both beat the 2009 Camry.
Ford's Ford Fusion, Mercury Milan, and the Mazda 6 - all in their old end of the line configurations also beat the 2009 Camry.
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Late add - from the press release
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Porsche is the highest-ranking nameplate in APEAL for a fourth consecutive year.
Among the 36 ranked nameplates, 20 experience a decline in index scores since 2007, while 15 improve.
Domestic brands comprise the eight most-improved nameplates.
Buick posts the largest improvement, followed by Chrysler, Ford, Mercury and Dodge, respectively.
A majority of the most-improved models are also from domestic manufacturers, including the redesigned Ford Focus, Dodge Grand Caravan and Chevrolet Malibu.
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" 123"
" 1-2-3, oh, that's how elementary it's gonna be -"
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Last edited by AMERICA 123 : 06-28-2008 at 05:37 PM.
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