Quote:
Originally Posted by plane
Except that Pontiac has never been a luxury brand.
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Exactly, it would be like saying that Toyota is a luxury brand. (Scion - Toyota -Lexus) (Chevy - Pontiac - Cadillac)
First off, I really like the idea of Pontiac not being killed. This brand name has tons of potential, and I don't like the way its just being pushed to the side while some johnny come lately gets all the new products. Secondly, the structure that this editorial suggest would work perfectly. I read in a previous post that Pontiac is looked upon well overseas. If GM was to just have these three brands, they could all be global brands. In fact, I think that GM should keep Holden, Vauxhall, and Opel, but should lose Daewoo in place of Chevy. Really, the only way to get rid of these brands without cutting them, would be to turn GMC into a commercial grade brand, only. Saturn could be GM's rental car brand. Buick could fade away slowly, and go out with a bang, even though it would still be in China.