Quote:
Originally Posted by rsnumber2
Pretty simple in our case. They don't sell.
When they first came out people liked them, but about a year afterward, we couldn't give them away. We have a few on our lot, prominently displayed, but very few takers. The truth is, they are over priced, with no margin, and no rebates. So when you mark one down `$1000 and say it is on sale, people **** their head and say "huh?" they expect us to come off $5000 like the full size trucks, and it's just not possible.
Good (but old) trucks, poor marketing, and little incentive to buy.
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Yeah, pretty much the same at our dealership as well guy. We're also a Toyota dealer and I've seen many people mention the Tacoma's. But they don't sell well either. You'll see them because Toyota continues to allocate them to a dealer regardless if they want them or not. While we can decline the allocation - it is frowned upon and if the dealer principle doesn't sign the letter of declination that Toyota sends to him/her in time you get them anyways.
We currently stock 1 GMC Canyon & 1 Chevy Colorado. Average age on both is over 200 days on the ground. Let some other dealership pay the floorplan costs and dealer trade for the unit if you need one for a customer.