Quote:
Originally Posted by JoeT
I wouldn't call Holden a luxury brand either, but they sell the luxury Calais and Statesman/Caprice along side the sporty SS, family Berlina and bog-stock Omega. It's the quality and price of the product that matters to most buyers, not the badge it's wearing, and that's why the Holden's luxury models sell well, dispite the no-thrills Holden badge.
If it's a wanky badge your interested in, buy a Cadillac or a BMW.
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Didn't Volkswagen try that with the Phaeton and it was a failure. Don't get me wrong I like your ideas but Saturn has more up to date dealers and better customer service then Pontiac.
Plus, wouldn't Saturn be great as a true all green brand. Saturn has an appeal with younger anti-GM buyers.
Saturn started with smaller cars and the market is still in love with smaller cars but Saturn has lost it's way.
No one believes in the European Upscale feel Saturn is suppose to have but they would believe Saturn as a "Green Brand".