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Re: Pontiac, Buick & Saturn = One Amazing Brand!
Not!
Sorry JoeT, but the faulty logic in your analysis keeps building and building into one big pile.
Better brand management (w/ the appropriate product) is what's needed. The various brands are assets, not a liabilities.
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You can sell a young man's car to an old man, but you can't sell an old man's car to a young man.
- Alfred P. Sloan, Jr.
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