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Old 06-28-2008, 11:18 AM   #32 (permalink)
Ming
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Join Date: Jan 2003
Location: SE Texas
Posts: 13,430
Re: Pontiac, Buick & Saturn = One Amazing Brand!

Clearly some brand cutting beyond Hummer must and will happen. It would make sense to combine Saturn with Pontiac and Buick, and let Chevrolet take on the full marketing mantle of trucks. There are more than enough Chevy dealerships out there t absorb GMC truck sales. If some GMC fans like the "look" of GMC trucks better (because there sure wasn't much else to be a fan of), then make sure the new Chevy trucks integrate the best of GMC truck looks.

A few people might rather see GM go down in flames on principle rather than lose their favorite brand.

I think a merging of sub brands under one header might be interesting.

In other words, Pontiac-Buick-Saturn would be SUB-BRANDS of new Brand Name X, like Scion in Toyota dealerships. BPG would be more than an oft-ignored "channel" it would be a brand.

All Pontiac, Buick and Saturn stand alone dealers would be forced to absorb all 3 sub brands and change their signs to reflect this.

For this Brand Name X, GM might extrapolate on their name like BP is now advertised as "Beyond" - not British - Petroleum. General Motors sounds so....generic.

Greater Momentum...something like that.

"Pontiac, Buick and Saturn are joining forces...

Head to your nearest Greater Momentum dealership for your Pontiac, Saturn, and Buick brands!"

Last edited by Ming : 06-28-2008 at 11:28 AM.
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