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Old 06-28-2008, 04:04 AM   #18 (permalink)
Aprime
3.8 Liter V6
 
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Join Date: Jan 2008
Location: Gatineau, QC
Drives: 2007 Pontiac Wave
Posts: 372
Re: Pontiac, Buick & Saturn = One Amazing Brand!

First of, jgill, lrn2English, please.
Second of, I'm honestly not too warm with the idea.

I have NO PROBLEM whatsoever with Pontiac and Buick becoming one (the thought hadn't even crossed my mind before, but now that I think about it, it does make sense, provided you give some of the questionable vehicles to either GMC or Chevy (Vibe)), as long as the badge is Buick, simply because Pontiac would be marketing suicide in its current state - several products have proven in the past that it's not indeed 'the product, stupid', at least when your product lineup is inconsistent and what you used to do for over two decades was pure ***** - so Buick's the only safe way, IMO - I don't know how it'd 'pass' in Canada/Mexico though.

As easy as it's seems from an Australian point of view, it's not.

For brand equity reasons, GMC cannot go, but you didn't include it into the mix.

For sales reasons and simply because Saturn attracts a whole different market than its GM stalemates, it cannot go either. GM's future with the import kiddies goes through Saturn, provided they pull the right strings, and the Astra and Corsa are part of that. You have to understand them to say that, and I believe I'm in a position to make that assessment.

I hope this is actually what will occur if one other brand's going.
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