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Re: Pontiac, Buick & Saturn = One Amazing Brand!
Not gonna work. First, Saturn could be OK if it was closer to Opel, but adding a huge CUV doesn't help.
Buick is important, and the cars are perfect for the owners they want. the 60+ group doesn't want 40 buttons on the dash, they want a key, a shifter, a brake and a gas pedal. Get in and go. Buick doesn't need to be BMW.
Pontiac is a useless brand. For a division the call sporty, they have a G8 and a Solstice. The G8 could be an Impala and the Solstice could be a Chevy just fine. If Pontiac was really a performance division, I'd say leave it, but if you can't do it right, move on.
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