Quote:
Originally Posted by Buick61
NOOOOOOOOOOOOOOoooooooooooooo.
Old GM refused to die a gracious death.
Brand Equity is worth millions, and GM doesn't have the money to throw that out.
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That's true but the name Cobalt has no equity. It's another new, forgettable name for a forgettable car.
Ideally a Chevrolet compact should be carrying the Nova name, but I'd hate to see them apply it to something as dire as the Cavalier/Cobalt.
If you use a name like that the car has to be engineered and styled to reflect it's heritage and significance, something GM usually doesn't do.