GM Inside News Forum - View Single Post - HUMMER: The Best of GM’s Brands on the Cusp of Being Thrown Away

2002 Caddy · 06-27-2008, 10:03 PM

Quote:

Originally Posted by PontiacBixler

Something smaller than the Hx, but with the off road capabilities of the Hummer brand that is either a Two Mode or a pure electric would open the doors for one of the best marketing moves that the auto industry has ever seen.

Imagine this:

Quote:

TV commercial opens on a serene outdoor landscape (much like the Adirondacks here in NY). Streams and waterfalls are flowing, birds are chirping.

Voice over talking about how much you love to come up here and would do anything to protect it.

Cut to a close up of a tire creeping along a path silently. You can just make out the recognizable shape of the hub in the rim.

Cut back to deer perking up and watching a blurry object move in front of the camera.

Cut to low shot of all four wheels coming to a stop at the edge of a drop off as the driver's side door opens and someone in hiking boots hops out of the door.

Voice Over: Who says we don't care about Planet Earth?

Pan to a new Hummer H? at the edge of a drop off over looking one of the countless beautiful valleys in the Adirondacks as the driver pops the back hatch and pulls out mountain climbing gear.

Voice Over: Introducing the first all electric sport utility vehicle on the planet. The Hummer H?. Get out there and enjoy mother nature.... without hurting it.

Zoom out of shot slowly still showing man prepping gear as the H? glints and glistens in the sunshine.

Over lay Hummer logo with new catch phrase "Get out there and enjoy mother nature".

Fade to Black.

When people ask... What should Rick do (or have done) differently...

There ya go... an excellent example.