[mpsrent]

Personally, I've never disliked Saturn, I'm just a realist. Yes, they need to advertise more but no amount of advertising will change the fact that their dealer network is too thin. If GM really wants to keep Saturn, then kill another division and expand Saturn into these markets to gain additional penetration.

The point is, Saturn's problem isn't product, they have great product, Saturn's problem is a combination of issues from limited dealer coverage to minimal advertising and a public perception issue. For whatever reason, Saturn has an image issue that those that love them love them and everyone else has no interest in Saturn. Not sure why, but it is a real issue.