Quote:
Originally Posted by mpsrent
I'm only guessing, but maybe, just maybe, management has finally seen the light and will sell the new Aura through a division like Buick that has a better chance of producing real sales numbers? We can debate the reasons but the fact remains that over the past 2 years Saturn has launched some excellent products only to witness dismal sales results. Why give Saturn anther winner when other divisions could actually make GM a profit with this car?
GM needs profitable volume leader cars now, something Saturn with it's small dealer network cannot deliver.
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Agreed, you are right on target. Saturn is the eternal screw up - given all the opportunities, produce no results- just suck up resources needed elsewhere.