Quote:
Originally Posted by FenwickHockey65
I don't know about the Montana, I'd say give that to Chevy and a beefed-up, tougher looking version to GMC to offset their full size trucks' low fuel economies. I think more people would buy it too if it were badged as a Chevy and GMC.
And if the reason behind the Montana name is from Hannah Montana, I will never buy one for as long as I'll ever live.
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The reason I picked Saturn is that the Montana would be a "different" kind of truck and one with high MPG, both key themes Saturn is trying to build on.
I agree the Hannah thing is a bit corny but..
Have a little fun with the name, think of how many kids will bug their parents into taking them to a dealer so they can sit in one (kids need the direct connection to a product, gives the parents a reason to be there and an "escape" reason "kids kept bugging me to bring them in, I'm not really looking" so they are more likely to keep the kids happy) - once there GM has at least the full line of Saturn products to offer if the Montana is not what buyers want.
Remember the most important thing is to get buyers into GM dealers, not just shopping on the internet.