Thread: Chevrolet to drop «Cobalt» name
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Old 06-25-2008, 06:58 PM   #162 (permalink)
FStephenMasek
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Re: Chevrolet to drop «Cobalt» name
Quote:
Originally Posted by Buick61 View Post
Brand Equity is worth millions, and GM doesn't have the money to throw that out.
The "equity" in the name Cobalt is mostly negative, so a new name is a good idea.
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