Quote:
Originally Posted by mgescuro
My problem with Cadillac in my region is that I've been to all the other luxury dealerships in the area, and Cadillac just doesn't match up. IN fact, I'd put Cadillac slightly above the sneery Honda dealership I visited. And that's not a complement either.
NO brand is perfect. But in order to sell cars and an image, the brand needs to meet certain standards of the segment. And from what I can see, it's just too inconsistent.
GM needs to realize that the Bay Area is one of the wealthiest regions in the country. A luxury and more upscale lifestyle is almost de rigeur here. If GM's luxury car brand doesn't have a luxury or upscale image here, then you're simply not going to sell or make any impact whatsoever. No one here is fooled by the combo Chevy-Cadillac dealerships.
Cadillac's products are improving. But re-establishing oneself in the luxury segment goes beyond product. And I'm still finding the product as inconsistent and lacking as the dealership base.
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mgescuro,
I think we agree, product presentation and image are important factors in luxury cars as with any luxury sales and service experience. However, in every luxury buying situation it depends on the luxury buyers requirements and the value placed on the various aspects of the luxury purchase. Based on your information I understand your comments regarding dealerships in your area.
However, I cannot agree with your opinion regarding the Cadillac STS and XLR models due to I did compare these Cadillac models with my short list from MB, Jaguar and BMW. Based on my requirements I concluded all of the luxury brand models are competitive with each other, but Cadillac's style and design of the Cadillac CTS, STS and XLR are more compelling luxury cars and my purchase preference.
JLM