Quote:
Originally Posted by vam29
GM would lose credibility by eliminating the Destinaation Fee as it would be necessary to include the cost in the base price of the vehicle and customers would resent it. As a salesman, I also find it surprising that you feel it would be productive to effectively take control away from the salesperson and give it to the manufacturer while the car is on order. Executive stock incentives hasn't seemed to help other industries, and an AARP incentive , might work in some cases, but at the same time it might perpetuate an image that Buick is trying to shed. I'm sorry, but I laso do not like Home Delivery either. I do agree, though, that GM could do a better job in pricing their "Executive Cars." I have been saying for approx 20 years that if GM wants to stay on top they would have to simply run with Chev-Pont-Buick- Cad all under one roof, and phase at non-hub dealers. This would solve over 90% of GM's problems. Everything else would quickly fall into place. Yes, I was against dropping Olds. I felt that if they went ahead with Saturn it would'nt be successful and would cost them another Division. I also felt at the time that they should have sold all of the GMAC mortgage business and kept just the automotive-related operations. I wouldn't have bought Saab or Fiat. I also said at the time that they would eventually get caught with Delphi legacy costs. Don't ask me how I feel about putting so many assets in China. You can believe this or not but some people know it's true.
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thx for the input. to clarify...the destination charge wouldn't be added, just replace some other ingredient of the goofy/confusing rebates that you must experience, and hate, for how ridiculous and nonsensical they are. I strongly feel as outlined that the goodwill would be tremendous and that is why I made it STEP ONE.
home deilveries are something I started doing 25 years ago when I worked in the worst area of Flint after moving here from NY (Blain Buick, Clio Rd, they made a movie about it, R & Me). no one would come there so I did it from necessity. I can say from first hand experience that this is something people appreciate, even more so today with the advent of the internet. poeple know what they want and love not having to come to the dealer. of course the F&I folks aren't overly pleased as upsells become more different, but hey, this should really be about the customer if we are to win the long run, plus it's the right thing to do...being straight, honest, and helpful.
it's okay if we disagree. I like the passion, energy, and willingness to speak up. hope I haven't rubbed the wrong way, just standing ground based on experience and input. please continue with thoughts and ideas...do agree that the message would have to come across re: freight that it was a concession not a gimmick.