Ford has a better plan, and a bold one too.
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In the latest Consumer Reports magazine test of small cars, the Chevrolet Aveo (the small car GM sources from Korea) was the lightest one tested, with the smallest engine, and yet it had the poorest fuel economy. GM needs to come up with a different plan for a small car.
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This isn't working!! GM get you're act together!
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The first thing GM should do is restructure into just 2 divisions, not the 4 that Wagoner is suggesting. You have really got to cut to the bone in today's economy without sacrificing the blood and guts.
DIVISION 1: GM
CADILLAC: uncompromising RWD luxury cars; all Cadillacs should be hybrids.
CHEVROLET: mainstream FWD cars and RWD trucks
- SATURN should be relegated to a Chevy sub-brand offering only plug-in hybrids such as the new Chevy Volt.
DIVISION 2: GM SPECIAL PRODUCTS
BUICK: FWD & AWD luxury cars
- SAAB should be restructured as a sub-brand of Buick and offer turbocharged versions of the 9-3 and 9-5 in coupes, convertibles, sedans, hatchbacks and wagons.
PONTIAC: Opel should supply Pontiac (not Saturn) with timely product rather than Holden. Vauxhall, Holden and Daewoo could also benefit from Opel's drawing boards.
GMC should drop its current line-up entirely and be restructured as a sales channel only for Hummer and Opel Movano.
- HUMMER should manufacture SUVs (H2, H3, H4 & HX) and pick-up trucks (T2 & T3) in both 2WD and 4WD on the GMT900 and GMT700 platforms replacing the redundant GMC offerings. Hummers should all be hybrids. This way BPG can offer something entirely different from Chevrolet.
In this business plan you have virtually no product overlap and two strong sales channels. Better brand management is the name of the game.
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this is brilliant and different than all what I've seen suggested here, if GM had less sales channels there would of been less need for overlap, and of course they need to bring the best of the world. though I'm not sure about the Movano, I think that one belongs to Renault-Nissan and probably they can't bring it to North America.