GM Inside News Forum - View Single Post - Most consumers willing to pay for hybrid cars

**mgescuro** · 06-24-2008, 05:58 PM

It's not about just selling people on a hybrid to save on fuel.

It's about selling the image of a hybrid because you think you are saving fuel and helping to protect the environment.
That's the ONLY way GM's going to sell the Volt at $40,000.

I saw on CNN a week or so ago that at current gas prices, the amount to make up the cost differential on a Prius in gas savings is 1.5 years. For an Aura... it s was some ridiculous amount. I want to say 17 years or something.

06-24-2008, 05:58 PM	#5 (permalink)
mgescuro GMI Staff Member Join Date: Jan 2003 Location: San Francisco Bay Area Posts: 24,405	Re: Most consumers willing to pay for hybrid cars It's not about just selling people on a hybrid to save on fuel. It's about selling the image of a hybrid because you think you are saving fuel and helping to protect the environment. That's the ONLY way GM's going to sell the Volt at $40,000. I saw on CNN a week or so ago that at current gas prices, the amount to make up the cost differential on a Prius in gas savings is 1.5 years. For an Aura... it s was some ridiculous amount. I want to say 17 years or something. __________________ 2000 Saab 9-5 Aero 1995 Mercedes C280 1994 Jaguar XJ6 ...when all hope is gone, you know sad songs say so much... My Vision of Cadillac My Vision of Cadillac (REDUX)