GM Inside News Forum - View Single Post - HUMMER: The Best of GM’s Brands on the Cusp of Being Thrown Away

HoosierRon · 06-24-2008, 12:25 PM

Hummer's demise has nothing to do with the price of fuel. As mgescuro said in the first post, Hummer is all about image. Well, being "it", being the "in" brand, always has a problem: fashion never stands still. The bottom line is that it no longer is "cool" to be seen in a Hummer. To the contrary, it is an embarrassment. When Hollywood stars started to arrive on the red carpet in Priuses, you knew the Hummer's days were numbered.

06-24-2008, 12:25 PM	#43 (permalink)
HoosierRon Banned Join Date: Feb 2006 Posts: 6,666	Re: HUMMER: The Best of GM’s Brands on the Cusp of Being Thrown Away Hummer's demise has nothing to do with the price of fuel. As mgescuro said in the first post, Hummer is all about image. Well, being "it", being the "in" brand, always has a problem: fashion never stands still. The bottom line is that it no longer is "cool" to be seen in a Hummer. To the contrary, it is an embarrassment. When Hollywood stars started to arrive on the red carpet in Priuses, you knew the Hummer's days were numbered.