GM Inside News Forum - View Single Post - HUMMER: The Best of GM’s Brands on the Cusp of Being Thrown Away

windvale · 06-24-2008, 10:36 AM

Considering the following:

1) Hummer has a very high brand awareness with the public. EVERYBODY knows what a Hummer is and what it can do.

2) Very few people even know that Hummer is owned by GM

3) Regardless of how many Hummer's GM actually sells, the profit per vehicle has to be astronomical.

We'll never see a day when there's a Hummer in every driveway - Hummer is a high end niche brand that DOES have its place in the market. If GM gives away Hummer out of sheer panic then Rick and current board are even more devoid of leadership and vision than I even thought...

06-24-2008, 10:36 AM	#26 (permalink)
windvale 3.9 Liter V6 Join Date: Feb 2007 Location: Cary, NC Drives: 2002 Trailblazer Posts: 813	Re: HUMMER: The Best of GM’s Brands on the Cusp of Being Thrown Away Considering the following: 1) Hummer has a very high brand awareness with the public. EVERYBODY knows what a Hummer is and what it can do. 2) Very few people even know that Hummer is owned by GM 3) Regardless of how many Hummer's GM actually sells, the profit per vehicle has to be astronomical. We'll never see a day when there's a Hummer in every driveway - Hummer is a high end niche brand that DOES have its place in the market. If GM gives away Hummer out of sheer panic then Rick and current board are even more devoid of leadership and vision than I even thought...