Quote:
Originally Posted by mgescuro
The problem is, there is absolutely nothing wrong with HUMMER!!!!!
The issue is the fact that GM is missing the target market, and HUMMER has been slow to get product to market. (Still waiting for the H3T... tick tock...).
GM remains cluess on how to manage a niche brand.
By leveraging HUMMER's strengths in off-roading, plus the rugged image it holds, there's no reason why GM couldn't hold onto HUMMER as a niche brand. In fact, GM can easily penetrate markets that are dominated by Land Rover in global markets.
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Good point -- here's another article that articulates HUMMER's marketing downfall pretty well:
http://www.neurosciencemarketing.com...n-branding.htm