Quote:
Originally Posted by mgescuro
By leveraging HUMMER's strengths in off-roading, plus the rugged image it holds, there's no reason why GM couldn't hold onto HUMMER as a niche brand. In fact, GM can easily penetrate markets that are dominated by Land Rover in global markets.
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I agree 100% here. If you can't sell it well domestically as a soccer-mom-obile, pull all the bells and whistles out and redo it until it's as simple as mud then sell it worldwide as an alternative to Land Rover.