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Re: Which GM Brand(s) Do You Think Should Get The Chop?
If GM has any issues with its current strategy, is some what confusing. Chevrolet is the flag ship and has cars that meeting various needs and attitudes. Young buyers or fuel efficient needs, IE Cobalt and Aveo, Malibu -families, Impala-older groups wanted more room, Camero - sport enthusiast. and corvette the flag bearer, HHR - Small SUV Equinox - medium SUV Taho- large SUV trucks, they all make sense. BPG gets confusing with the g8 that crosses in to the Buick's demographic and should the Torrent be a GMC? And who is the buyer for Saturn; is it directed towards the European style driver? Saturn seams to step on Chevy toes, with the outlook. They should consider consolodating the name of BPG, I don't know how they could do that but it's something to consider.
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