Quote:
Originally Posted by TriShield
How is a brand "fixed" if nobody buys those cars? Alpha could be the best thing on four wheels but the Pontiac brand and image will instantly kill it, how would you convince people? GM isn't even going to be here by 2013 at the rate they are going.
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So you would give Alpha to Chevy,because that brand has such a better,more upscale,sporty image then Pontiac??? And you think Pontiac is redundant, but having Chevy get a RWD and FWD car of the same size a smart decision??? Do you hate Pontiac??? I'm asking,because GM will not gain much by closing it. Billions will be wasted by shutting down the brand,and loyal customers will be lost. Not everyone will want to transition to Chevy,so I don't understand your insistence on shutting down Pontiac.
The answer to your question on how to convince people to buy a Pontiac is a GOOD PRODUCT & PROPER MARKETING. If those executives at GM don't understand that,then they should go back to business school.