GM Inside News Forum - View Single Post

**zete** · 06-22-2008, 10:24 PM

I still think the only way for Pontiac to survive is if its part of an import badged brand with Saturn and Saab, with Pontiac being Holden. It doesn't matter if the exchange sucks as the goal is to augment the factory production with amazing cars. Bring over truly great RWD sedans and coupes, mixed in with the Solstice -- the Sky should be a Chevy -- and focus on niche sales to those who want an import.

Trying to create Pontiac versions of given cars is a losing matter. Having a Firebird and a Camaro, for example, just isn't something that can or should be done. But you can still have a differentiated Pontiac by saying they're imported Holdens. No need to redo the cars at all, just focus on well executed performance. By having them linked totally to Holden and their sales in Europe and Asia GM can move a reasonable amount each year. And they won't cannibalize sales from Chevrolet.

06-22-2008, 10:24 PM	#130 (permalink)
zete GMI Staff Member Join Date: Dec 2005 Location: NCR, Great White North Posts: 5,304	Re: Pontiac Needs to Close I still think the only way for Pontiac to survive is if its part of an import badged brand with Saturn and Saab, with Pontiac being Holden. It doesn't matter if the exchange sucks as the goal is to augment the factory production with amazing cars. Bring over truly great RWD sedans and coupes, mixed in with the Solstice -- the Sky should be a Chevy -- and focus on niche sales to those who want an import. Trying to create Pontiac versions of given cars is a losing matter. Having a Firebird and a Camaro, for example, just isn't something that can or should be done. But you can still have a differentiated Pontiac by saying they're imported Holdens. No need to redo the cars at all, just focus on well executed performance. By having them linked totally to Holden and their sales in Europe and Asia GM can move a reasonable amount each year. And they won't cannibalize sales from Chevrolet.