Quote:
Originally Posted by vcs2600
I'll just add that Pontiac is NOT a performance brand. Nobody thinks that except old-timers and mulletoids.
Pontiac sells mainly to younger female customers - G6, Vibe, Torrent. If you get rid of these core products, you don't have a brand anymore.
I think if Pontiac is to survive it actually should be positioned as a low-end economy brand below Chevrolet. Products like the Beat and Aveo can be badged as Pontiac in order to preserve Chevy's all-american reputation.
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You can't merely judge a brand by the products it currently has in its showroom. Two years ago Saturn was a cheapo brand that made plastic-bodied wannabe Korean cars. What makes a brand valuable is not the products you give it, but that brand's potential to augment good product.
Pontiac still has the recognition and association to sell affordable performance cars. By performance cars, I don't mean BMW's, I mean Nissans and Mazda's. It's a sizable piece of the market that will get larger, not smaller, as people continue to migrate from SUV's.