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vcs2600 · 06-22-2008, 08:55 PM

I'll just add that Pontiac is NOT a performance brand. Nobody thinks that except old-timers and mulletoids.

Pontiac sells mainly to younger female customers - G6, Vibe, Torrent. If you get rid of these core products, you don't have a brand anymore.

I think if Pontiac is to survive it actually should be positioned as a low-end economy brand below Chevrolet. Products like the Beat and Aveo can be badged as Pontiac in order to preserve Chevy's all-american reputation.

06-22-2008, 08:55 PM	#124 (permalink)
vcs2600 6.2 Liter LS3 V8 Join Date: Apr 2006 Posts: 3,285	Re: Pontiac Needs to Close I'll just add that Pontiac is NOT a performance brand. Nobody thinks that except old-timers and mulletoids. Pontiac sells mainly to younger female customers - G6, Vibe, Torrent. If you get rid of these core products, you don't have a brand anymore. I think if Pontiac is to survive it actually should be positioned as a low-end economy brand below Chevrolet. Products like the Beat and Aveo can be badged as Pontiac in order to preserve Chevy's all-american reputation.