Quote:
Originally Posted by SierraGS
Kinda stange GM is not mentioning Saturn, a brand whose cars were outsold by both Buick and Pontiac in May
Pontiac 26,340
Buick 8,006
Saturn 7,247
Wonder which one should go?
BTW Scion sold 14,858 (2 to 1 over Saturn)
Opels can be made into Buick models and Saturn dropped or moved to Chevrolet dealers as a "GEO" like brand, taking Saturn back to it's roots as a small car maker.
Pontiac can then build upon its sales which by the way were higher than Acura, Chrysler, Mazda, Audi, VW, Subaru and nearly matched Dodge (29,815).
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I've argued Saturn should go for a while, but now it's water under the bridge. GM already made the investment in Saturn, and they won't/can't abandon it.
At this point we're beyond the point of deciding which brands GM should invest in - they don't have the money to do any mroe than they are now. I think the best they can hope for is to keep the lights on for those brands that have a reasonable chance of succeeding in this new market.
GMC and Hummer clearly do not fit this bill. While both those brands have better product than Pontiac does right now, they don't have a chance in hell of succeeding in this car based marketplace, regardless of how good their stuff is. It's like selling top quality pork in Jerusalem.