Quote:
Originally Posted by dav305z
It is very flawed reasoning to say the Pontiac brand should die based on the cars they are building today. Using that logic, GM should have killed off Cadillac, Saturn, and even Chevrolet five years ago instead of investing in them.
The real question should be what this brand's potential is, and whether that potential is worth the investment. I honestly do not know the answer to this question. Part of it lies in exactly how dire GM's financial situation is right now, and if they even have the cash to keep the lights on at Pontiac, let alone give it the new product it needs.
However, I will say this: we are entering the post-SUV era in the American auto market, and Pontiac is a car brand. In other words, its potential is exponentially higher than that of GMC or Hummer. GMC is a very low cost brand compared to Pontiac, given that it needs no unique product, but if it's not selling than there's simply no reason for it to exist.
If GM has the money and the wherewithal to give Pontiac some attractive mid-size and small cars, the brand will be very well positioned to capture the efficient performance market.
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Kinda stange GM is not mentioning Saturn, a brand whose cars were outsold by both Buick and Pontiac in May
Pontiac 26,340
Buick 8,006
Saturn 7,247
Wonder which one should go?
BTW Scion sold 14,858 (2 to 1 over Saturn)
Opels can be made into Buick models and Saturn dropped or moved to Chevrolet dealers as a "GEO" like brand, taking Saturn back to it's roots as a small car maker.
Pontiac can then build upon its sales which by the way were higher than Acura, Chrysler, Mazda, Audi, VW, Subaru and nearly matched Dodge (29,815).