[dav305z]

It is very flawed reasoning to say the Pontiac brand should die based on the cars they are building today. Using that logic, GM should have killed off Cadillac, Saturn, and even Chevrolet five years ago instead of investing in them.

The real question should be what this brand's potential is, and whether that potential is worth the investment. I honestly do not know the answer to this question. Part of it lies in exactly how dire GM's financial situation is right now, and if they even have the cash to keep the lights on at Pontiac, let alone give it the new product it needs.

However, I will say this: we are entering the post-SUV era in the American auto market, and Pontiac is a car brand. In other words, its potential is exponentially higher than that of GMC or Hummer. GMC is a very low cost brand compared to Pontiac, given that it needs no unique product, but if it's not selling than there's simply no reason for it to exist.

If GM has the money and the wherewithal to give Pontiac some attractive mid-size and small cars, the brand will be very well positioned to capture the efficient performance market.