Quote:
Originally Posted by mgescuro
I'm not going to respond everyone who pointed out Scion.
I mean... what a complete JOKE that is.
Pontiac as Scion??? ARE YOU FRIGGIN KIDDING ME???
Instead of trying to build a brand that purposely tries to be younger, why not build cars that attract younger people?? That is the FALLACY of Scion!! It's still a friggin Toyota in youthful gift wrapping.
I'd rather Pontiac die than see it become an American Scion. SHEESH.
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Actually, Scion has been popular with older people too. But it would be hard for GM's xB with a Buick badge on the hood to convince people it is "youthful and progressive". All brands have their limitations, and the brand of the car holds a promise. For Toyota, it is "reliable" and "sensible choice" - little of emotional or particular value. It's a Consumer-Reports-type brand.
I do not necessairly think in young/old categories, because young people of today will be old tomorrow, but a brand with certain attitude and a promise it can hold will flourish. People, young and old, do want a car that is fun to own and drive. People do buy BMWs, Mazdas and Alfa Romeos (if they get a chance to
). That's what Pontiac should, and can, be.