Quote:
Originally Posted by jgill16
This sounds great but does GM have the finance to do all of this, it's like Santa's wish list but very very expensive.
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Cadillac can't do it overnight, nor would I expect this type of lineup to appear overnight. This is something that will happen over the course of 2 decades at the very least.
The solution for Cadillac is staring them right in the face. yet they don't proceed that way. Well, they did at first, but then they backed away from the Renaissances initial goals. And instead of fixing the fundamental problems with their cars, they go ahead and cancel them.
That's no way to build or rebuild a luxury brand.
Cadillac is failing to execute at all fronts that doesn't have a CTS attached to it. And it looks like every single luxury car company out there know what to do and how to execute it. Yet Cadillac does not.
Cadillac might throw technology and gizmos at the situation, but they have no clue on how to package a luxury product. So what if Cadillac projector lamps have the Cadillac logo etched in them if the dashboard has gaps the size of canyons?
XLR is the worst offender of them all. Slap on new foglamps, slap on a side vent and a new exhaust. But the fundamental problems of the interior remain. It doesn't exude luxury. It's a cheap imitation. it's like buying a leather jacket at WalMart. It might be leather... but my God its butt-ugly, with poorly threaded buttons, polyester lining, and a plastic zipper. Or you can go to Saks and get a beautifully tailored leather jacked with a nickel zipper and silk lining.
My vision is exactly what Cadillac needs to be a true player in the luxury market. Anything less leads them to Tier 2 status, if not Tier 3. Right now, I'm hesitant to really call them a Tier 2 luxury brand. Their product, aside from CTS is pathetic. Cadillac's a 1-hit wonder, with a crappy dealership base and a questionable image. That's not a premium car or a premium experience. And it's certainly not the Standard of the World.