[I-Love-Pontiac]

There's no reason for Pontiac to go on as it is... but that doesn't mean it can't be a very valuable brand. If it was done well Pontiac has the potential to be hot with kids, which is something GM needs desperately. Also the concept of an inexpensive brand for performance cars has a lot of appeal.

Back in the 80s Pontiac was in the same situation as it is now. They overhauled the brand and completely turned themselves around within a few years.