Quote:
Originally Posted by jasaero
Killing pontiac is really a tough thing to pull off without hitting the bottom line really hard.
That is what I am not getting about this latest PBG death rumor. Would make more sense to kill Saturn as they don't hardly sell any cars anyhow and have a worse brand recognision problem than GMC or Pontiac. Really I think outside the Enclave Buick has worse problems that Pontiac or GMC, but even it isn't as hosed as Saturn. The ONLY thing saturn has going for them is their primarily setup as a retail only brand so they might make a bit more on each vehicle, but the volume is so much lower they still fail.
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The only reason to keep Saturn alive is the fact that it has the ability to attract and win over an entire generation of buyers that GM has managed to alienate over the past 20-30 years.
Over that period of time, more and more people have become more accustomed to tighter driving cars, more aggressive designs, technology, etc. In effect, European designs.
There will always be a certain proportion of the US that will always buy a "true" American car, American nameplate, American design. But there is now a growing number of people who don't want that, and want a more sophisticated look, design, and driving experience.
And that's where Saturn comes in.
Saturn needs to expand its dealership base. GM needs to market heavily on the coasts, which has become synonymous to a beachhead for imports the past 20-30 years. Saturn needs to be pure European. And it needs to be distanced from Chevrolet. It needs to be the anti-Chevrolet. Complete with famous Saturn customer service.
That in and of itself is Saturn's advantage in this market.
It is GM's fault for not recognizing it!!
Quote:
Originally Posted by samkung
Hey mgescuro how come you are not working for GM  |
Because they don't have a satellite office in San Francisco.