[FenwickHockey65]

Originally Posted by mgescuro

Then let them go to Ford or Dodge. So what?

This is exactly the same reason why Cadillac won't get rid of the DTS. You cling onto customers who don't really need to be there, and hold back the true renaissance of the brand.

Who has a straight answer as to what makes a GMC customer "different" from a Chevy Truck customer?
All I ever hear is "I don't like Chevys." WHY??

Do people buy a GMC because it's a GMC... Period? Or is it something else?
And if it's something else, why can't they accept Chevy?
Obviously people bought the GMC because they saw something there that they liked. What is it? And why isn't that translatable to Chevy?

For the most part, GMCs have always looked better than Chevys. The grilles are much cleaner, just GMC written across the middle, no bright, shiny, chrome bar or plastic body-color bar. Good use of chrome on the side moldings make them look better too.
It all comes down to personal preference. Some people like Chevys, some like GMC, and some like both.
But you have to understand where we GMC guys are coming from. We don't want to see our brand shut down any more than a Pontiac or Buick fan wants to see their brand shut down. Sure, we can all go to Chevy, no problem. But if just the slimmest chance exists in which we can save GMC, we're all for it. I've noticed that the vast majority of the people yelling for the death of GMC have never even owned one. It's easy for other people to say, "Kill off whatever brand," but for people who have grown up around the brand, it really is emotionally disturbing, almost like losing a childhood friend. I've been riding around in GMCs for as long as I can remember, I learned how to service and maintain cars with GMCs, hell, the first time I ever changed the oil by myself was on a GMC. In fourth grade, when all the other kids wanted Mustangs or Lamborghinis, I was the one who wanted a Sierra 1500.
Understand that I'm willing to do whatever it takes to make sure GM as a company stays afloat. If killing GMC is what will do it, then that's what they should do. But like I said, I'm all for any slim chance that GMC can be saved.