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Re: GMC Should Die… And be Reborn
Being a GMC owner, I can't say I like the idea of GMC dying anymore than I liked/understood them being lumped in with Buick and Pontiac dealerships. Why cut them when their sales remain strong, their image is excellent, and development costs are shared with other divisions? GM might save on marketing, but that's about it. Yeah, I know consumers are moving away from trucks... all the more reason to position them as professional grade IMO (which I think you mentioned and I agree with). It's unlikely to happen anytime soon, but unlike Pontiac (which as we all know "is car") there is so much GM could do to grow that brand.
BTW: Denali may have recognition, but they've become so married to one look they're at risk of becoming no more than a fad. Professional Grade is where it's at.
Last edited by 2648562 : 06-22-2008 at 12:25 AM.
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