Quote:
Originally Posted by mgescuro
Not really.
That demographic is representative of Denali only. That's why in my version, no trace of "Chevy" remains and the sub-brand is called "Denali." You just buy it at a Chevy Trucks dealership.
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I think your idea is right for where GM needs to be, but getting there requires dropping more than just one of the BPG brands. At least short term, wouldn't it be less expensive for GM to just keep selling Buicks and GMC/Denali together in one sales channel? GMC and Chevy trucks may only differ in badging and minor trim, but at least these vehicles have a potential profit margin. Pontiac's core line up of the G3, G5, and G6 have much smaller margins and these products essentially compete head to head with three or four other GM products in other brands. Buick doesn't have enough volume to justify a stand alone sales outlet and GMC (which sold 40,000 more unit than Pontiac and 100,000 more units than Buick in May 08) provides that volume, even with this new world order.