Quote:
Originally Posted by FenwickHockey65
Another good point. In the wealthier parts of town, I actually see more Yukon XL Denalis than Escalades.
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What it proves is that GMC is a very confused brand.
Professional grade? Commercial? Luxury? What is it trying to be? Because its marketing isn't showing that.
Quote:
Originally Posted by FenwickHockey65
Do you think that people would take up that idea? I'm not saying it's a bad idea, in fact, if we were to combine GMC/Chevy, that's another good way to do it. However, Chevy has been well established as a work truck brand here in the US, and I don't know how wise it is to tamper with that reputation by introducing GMC into that slot instead.
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That's what I'm trying to say. It is these historical notions of brands that is holding GM back.
The issue is GMC itself. It really should be GM's "Professional Grade", commercial grade truck.
Let's get rid of all he preconceived notions of what Chevy and GMC should be. What GM needs is one single truck company. Period. Anything more is a complete waste.
Chevy is it because Chevy is supposed to be GM's global pillar.