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HoosierRon · 06-21-2008, 11:29 PM

I fail to see the benefit of this plan. If Denalis and Cascades are not called Chevrolets, then they need their own ad budgets, or no one will know they exist. And you still need the ad budgets for the GMC commercial trucks. Under this plan, you need separate buildings for the trucks. Now Chevy and GMC trucks are sold in existing buildings. Commercial GMC trucks will never bring in the profit margin that GMC trucks currently get (it would be too easy for Ford to undercut GMC's price; today people pay extra for a GMC because of the exclusivity, not the towing capacity).

I don't think people will buy orphaned models:

I drive a Silverado Denali.
-- Who makes that?
Umm... I don't really know. They never told me. But I know Chevrolet does not make it. I don't drive Chevrolets. That's what my gardener drives.

Finally, I suspect too many BPG dealerships would fold without GMC.

06-21-2008, 11:29 PM	#19 (permalink)
HoosierRon Banned Join Date: Feb 2006 Posts: 6,666	Re: GMC Should Die… And be Reborn I fail to see the benefit of this plan. If Denalis and Cascades are not called Chevrolets, then they need their own ad budgets, or no one will know they exist. And you still need the ad budgets for the GMC commercial trucks. Under this plan, you need separate buildings for the trucks. Now Chevy and GMC trucks are sold in existing buildings. Commercial GMC trucks will never bring in the profit margin that GMC trucks currently get (it would be too easy for Ford to undercut GMC's price; today people pay extra for a GMC because of the exclusivity, not the towing capacity). I don't think people will buy orphaned models: I drive a Silverado Denali. -- Who makes that? Umm... I don't really know. They never told me. But I know Chevrolet does not make it. I don't drive Chevrolets. That's what my gardener drives. Finally, I suspect too many BPG dealerships would fold without GMC.